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Pitch competition · Reykjavík, Iceland

Gulleggið

Iceland's oldest startup competition for idea-stage ventures, run by KLAK – Icelandic Startups. It opens with a free masterclass, ten teams reach the final, and first place wins ISK 2,000,000.

Open · closes 28 Jan 2027 Run by KLAK – Icelandic Startups

Apply on the programme's site Programme website

Verified 19 October 2026 · From the programme's own pages

Terms

Funding
ISK 2,000,000 Cash prizes for the top three teams; in 2026 these were ISK 2,000,000 first, ISK 1,000,000 second and ISK 500,000 third, plus partner prizes. The timeline page states ISK 2,000,000 for first place in the coming round
Instrument
Prize
Equity taken
None (equity-free)
Programme fee
No fee Taking part is free
Duration
not published
Cohort size
not published
Cohorts
not published
Delivery
not published
Stages
Idea
Sectors
Sector-agnostic
Open to founders from
Iceland
Perks
  • Two-day masterclass on shaping an idea into a pitch deck and video
  • Mentoring and feedback from experienced founders, investors and experts

Applications on the YouNoodle platform close at 23:59 GMT on 28 January 2027. The final is held in February at Gróska in Reykjavík (26 February in 2026).

Application dates

Open · closes 28 Jan 2027Gulleggið 2027

Who can apply

  • Open to anyone; you can register without an idea and join another team
  • Participants must be in Iceland and able to use the local support system
  • Idea stage only: no revenue from the idea and limited outside funding (ISK 2 million on the about page, ISK 3 million in the FAQ)
  • Stage: idea

Companies it names as alumni

Controlant, Meniga, PayAnalytics, Genki, Taktikal

What founders should check

  1. The programme says it takes no equity. Still read the agreement for warrants, revenue shares or rights in a later round.
  2. It charges no programme fee.
  3. It does not say whether it runs in person or remotely. Ask before you plan a move.
  4. Applications are open until 28 January 2027.

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